How do I show my Instagram feed on my Shop store?

To show your Instagram feed on Shop, you must have the Shop app installed. If you haven’t installed it yet, get it from the Shopify App Store here.


Follow the steps below to show your Instagram feed on your Shop store.


Step 1 - Turn on the "Show feed on Shop app" setting


  • Go to Shopify > Apps > Instafeed > Settings.
  • Check the box Show feed on the Shop app.
  • Click Save.


Once you've activated this setting, your Main feed will automatically show on your Shop store's homepage.


Example of Instagram feed on Shop

Step 2 - Tag products to create a shoppable feed (optional)


With our Pro and Plus plans, you can create a shoppable feed on Shop by simply tagging products on the Instafeed - Instagram feed app. Read our guide for step-by-step instructions on how to tag products.

If you have multiple feeds on Instafeed, tag products only on your Main feed, as it's the only feed shown on Shop.


Example of feed with tagged products on Shop

Common questions


  1. I can't see all the settings I've applied on Instafeed on my Shop feed

Currently, only the Feed title and Layout design settings are applied to the feed shown on the Shop app. More settings to enhance your feed's appearance on Shop will be coming soon.


  1. Why aren't videos showing on my Shop feed?

Videos on Shop aren't supported on Instafeed Free, so your feed will display photos and videos as thumbnails. Full video support for Shop is available in our Pro and Plus plans. With these plans, you can choose to show feeds with:

  • Photos only
  • Videos only
  • All (photos + videos as thumbnails, as in the Free plan).

To update this setting, go to Instafeed - Instagram Feed and select your preferred option under Type of posts.


  1. How can I choose the feed to show on the Shop app?

Currently, only the Main feed is shown on the Shop app. Secondary feeds can't be displayed on Shop.

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